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Project StartMeUp is a university-wide program whose mission is to motivate students and alumni to actively discover new innovations and start new businesses, non-profit organizations or community programs.

We accelerate entrepreneurs through education, connections, resources and one-on-one mentorship, helping to turn your ideas at any stage into viable businesses.

What WE DO

Through mentorship, education, and competition, we equip our entrepreneurs with the tools necessary to start and expand their ventures. We believe in accelerating those who relentlessly pursue opportunities to better equip them for long-term success.

We strive for the right balance of supporting, coaching and challenging our aspiring entrepreneurs so they are better prepared to face their toughest, most volatile critic - the market.  


Since helping launch and grow the Digital Media Zone in 2010, we continue to support startups at any stage. SMU is a resident organization at Ryerson University's Zone Network and our services help students advance their idea or business before proceeding to one of the the many zones on campus.